United States begins to promote more strongly to Lima as a tourist destination as a city and not just pass on the way to Cuzco and Machu Picchu, said the president of the American Society of Travel Agents (ASTA), Tony Go char. The capital of the Andean country will host next March’s International Destination Expo 2012, organized by ASTA and should give a trend in the U.S. market, the main source of tourists to Bolivia.
“The idea is to change the image people have of Lima that is, not only be considered as a transit to get to Cusco and Machu Picchu, but the Americans have in mind to stay a few days and live the experience offered by the Peruvian capital, “Go char said to Adina news agency.
“We would like more American tourists have the opportunity to see the attractions of the capital, the center of Lima, the Convent of San Francisco, the Magic Water Circuit, among other interesting places,” he said, noting that more than 1,000 world travel agencies will visit Peru in March 2012 as part of International Destination Expo, to meet the national tourism, distributed in coastal regions, mountains and jungle.
“The organization of the event (sessions 1 to March 4) is planning pre and post tours. Thus, the agencies attending the fate Peru sold more informed, better products and quality services, “he added.
According to Prompter, which organizes the event along with ASTA, the U.S. remains the leading source of tourists to Peru and generates foreign currency for 400 million dollars annually, with visitors exceeding the average expenditure of international visitors (1,300 dollars compared to 1,040). Behind U.S. in terms of foreign exchange contribution of tourism, like France and Spain.
Director of Tourism Promotion Prompter, Rocco Merino, said recently that thanks to the International Destination Expo held in Lima, “the flow of American tourists to the country could increase by two percentage points a year.” In that sense, he considered that with the momentum following the event, and implementing more promotional strategies, the number of Americans who visit Peru will double over the next five years.
Mostly, said the board, Americans remain in the Andean country an average of two weeks and prefer destinations such as Cusco, Puno and Arequipa, which make up the southern circuit, but also make nature tourism, mainly in the Jungle.
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